The Biggest Social Media Mistakes DQ® Franchisees Make (And How to Avoid Them)July 17, 2022
Running a Dairy Queen franchise can be a lot of work. Between keeping up with inventory, hiring and training new employees, and managing your finances, it's easy to forget about your social media accounts. However, if you want to grow your business, it's important to make sure that your social media presence, especially on Facebook and Instagram, is top-notch. In this post, we will give you 7 tips for optimizing your Dairy Queen location's social media accounts.
Why Social Media is Important for Businesses
Social media is a powerful marketing tool that can help businesses reach a larger audience. In fact, according to Statista, as of June 2022, there are over 4.26 billion active social media users around the world. In fact, social media usage is projected to increase to almost six billion by 2027. Of course, your target audience size will depend on your location, and your social media posts won't reach them all, but just think about how many people your social media efforts could reach!
What's more, social media provides an opportunity for businesses to connect with their customers on a more personal level. Customers can interact with your brand and give you feedback that you can use to improve your business.
However, managing accounts across different social media platforms can be time-consuming and challenging. That's why we've put together these seven tips to help you optimize your DQ® location social media accounts.
Tip #1: Use high-quality images
When it comes to all social media platforms, but especially Instagram, visuals are key. People are more likely to engage with posts that feature attractive photos or videos. Therefore, it's important to use high-quality images on your DQ location social media accounts. Post pictures of your treats, your store, your cakes, and your employees. You can also share behind-the-scenes photos or images related to special promotions. Whatever you do, make sure that your photos are high-quality, visually appealing, and sized appropriately for each of the social media platforms.
Tip #2: Use hashtags
Hashtags are a great way to connect with new customers and promote your business on social media. When you use relevant hashtags, your posts will be more likely to show up in users' feeds. As a result, you'll get more exposure for your Dairy Queen location. Try to use a mix of popular, local, and niche hashtags to reach the widest audience possible on all of your social media platforms.
Tip #3: They are social platforms, so engage with your audience
Social media is about building relationships. Therefore, it's important to engage with your audience on a regular basis. Respond to comments and answer questions promptly. Like and share other users' content. Host competitions and giveaways. By taking the time to interact with your audience, you'll build loyalty and trust. This will also allow others to notice your account and (hopefully) follow and like your accounts!
Tip #4: Promote your specials
Let your customers know about any special promotions or deals you're running. This can include new Blizzard of the Month flavors, unique cake decorations, new burger toppings, or the latest cone dip. You can promote your specials on social media by sharing photos and details about what's new. You can also use social media to run competitions or giveaways related to your specials.
BuzzTown can manage the social media accounts for your DQ® location so that you can focus on running your business!
Tip #5: Keep your social media posts fresh
Keeping the accounts across your social media platforms updated with fresh content is essential. No one wants to see the same posts over and over again. Mix things up by sharing new photos, hosting competitions, and promoting different specials. By regularly posting new content, you'll keep your audience engaged and coming back regularly to see more of your social media posts.
Tip #6: All social media platforms offer unique tools. Use them.
Each social media platform offers unique features and tools that you can use to engage with your audience. For example, you can use Instagram Stories to share behind-the-scenes content or give a sneak peek of new products. You can also go live on Facebook or Instagram to interact with your customers in real-time. Make sure to take advantage of all the features and tools each social media platform offers!
Tip #7: Have fun!
Finally, the most important tip is to have fun with your social media accounts! DQ locations are known for their fun atmosphere, so make sure that comes across in your posts. Use creative hashtags, take pictures with employees and customers, and post content that shows your personality. After all, people follow businesses on social media because they want to see something that interests them. Just make sure that it's not just self-promotion. Make it fun and offer value or entertainment. If you can provide that, you're sure to grow your audience and engage with your customers on a whole new level!
There you have it! These are our seven tips for optimizing your Dairy Queen social media accounts. By following these tips, you'll be on your way to growing your business and reaching a larger audience. Do you have any other tips for optimizing social media accounts? Let us know in the comments below!
Not sure where to start with your Dairy Queen location social media accounts? Book a Call with us today, and we can help you get started or even fully manage your Social Media accounts so that you can focus on running your business.